All tagged Beauty

Korean-isms 2.0: More Cultural Observations of South Korea

Welcome to part deux of my observations and interpretations of Korean culture. Hierarchy, collectivism and the hurry, hurry syndrome were explored in the first installment. Those were my initial impressions of Korea, the ones that were hard not to notice. In the months after that post, I have discovered and gained an interest in idiosyncrasies that are a bit more subtle. In this follow up, I talk about Korea’s academic rigor, its drinking culture and obsession with physical appearance. 

What you need to know about the K-Beauty phenomenon

According to Euromonitor, South Korean women spend more than twice of their income on makeup and beauty products than American women. And the men don’t fall behind. South Korean men spend more on skincare products than men in any other country. No wonder South Korea boasts a 10 billion dollar beauty industry. To better understand Korea’s beauty obsession, I explore how mainstream culture and the Hallyu Wave promote Korea's beauty obsession.