All tagged Beauty Standards

What you need to know about the K-Beauty phenomenon

According to Euromonitor, South Korean women spend more than twice of their income on makeup and beauty products than American women. And the men don’t fall behind. South Korean men spend more on skincare products than men in any other country. No wonder South Korea boasts a 10 billion dollar beauty industry. To better understand Korea’s beauty obsession, I explore how mainstream culture and the Hallyu Wave promote Korea's beauty obsession.